.moe is a proposed TLD in ICANN’s New gTLD Program. The proposed application succeeded and was delegated to the Root Zone.
This new domain refers to the Japanese slang, pronounced “moh-ay.” used to describe a beloved anime. “moe” is similar in meaning to “mania” or “geek” in English. Use it to connect on the web with other enthusiasts.
“The term “moe” is a generic and broadly used japanese word that holds particular affinity for people and organizations interested. Global in scope, today a passionate and engaged group of hundreds of millions of consumers and tens of thousands of organizations identify with this word.
Your dream .com domain name is probably long gone. Thankfully .moe domains have opened up a whole new world of possibilities
i) Short, which means it will be easier to remember for your coustomer.
ii) Has positive overtones on your advertisement.