It is for everyone. Who want grown up their business and get connected all over the world through the web. This domain is for those people.
Your dream .com domain name is probably long gone. Thankfully .game domains have opened up a whole new world of possibilities.
i) Short, which means it will be easier to remember for your customer.
ii) Has positive overtones in your advertisement.
iii) It is a new challenge to the gamer.