It is administered by a US company, VeriSign, through a subsidiary company eNIC, which promotes it for international registration as “the next .com”; .cc was originally assigned in October 1997 to eNIC Corporation of Seattle, Washington, by the IANA.
The .cc domain is preferred by many cycling clubs, as well as churches and Christian organizations, since “CC” could be an abbreviation for “Christian Church” or “Catholic Church”. Some open-source/open-hardware projects, such as the Arduino project, use a .cc for their home pages, since “CC” is the abbreviation for “Creative Commons”, whose licenses are used in the projects. Business owners in Southern Massachusetts are rapidly adopting Cape Cod CC domains for local identity. Canadian Club whiskey has also used .cc domains for marketing purposes.